OUR SERVICES
The right message changes everything.
Whether you're guiding 10,000 employees through a technology transformation or building a brand that earns attention in a crowded market, the outcome depends on how well you communicate. That's where we come in.
Confluent Strategic Communications is a Minneapolis-based firm specializing in change communications for enterprise technology transformations and strategic marketing and PR for B2B brands, B2C brands, and non-profits.
MARKETING AND PR
Be the brand people call first.
Awareness without credibility doesn't convert. We build earned-first programs that start with what makes your brand trustworthy: media coverage, thought leadership, real stories. Then we amplify it through social, content, and influencer channels. The result is a brand your audience already trusts before they ever fill out a form. For B2B companies and nonprofits ready to own their space, led from Minneapolis with national reach.
Media relations
Internal Communications
RELATED INSIGHTS
INTERNAL COMMUNICATIONS
Your people are the strategy. We make sure they know it.
Technology transformations succeed or stall based on one thing: whether your workforce understands what's changing and what to do about it. Whether you're rolling out a new ERP, HCM, or CRM platform, we partner with your change management and technology teams to turn complex program milestones into communications people actually read, trust, and act on. And when the transformation is complete, we help you keep your people connected, informed, and engaged for the long run.
Change communications
Executive enablement
Employee engagement
Employee Value Proposition (EVP)
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Thought leadership
LinkedIn strategy
Influencer programs
Go-to-market strategy
RELATED INSIGHTS
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BY THE NUMBERS
The impact of getting communications right
10,000+
Employees reached across a single global technology transformation
204k+
Earned media views generated for a B2B market entry campaign
50%
Timeline compressed after replacing a Big Four implementation partner's comms team
100%
Referral or repeat rate. Every client has come back or sent someone our way.
HOW WE WORK
What makes this different
We're not a big agency with layers of account managers between you and the work. You work directly with Katie Hickman, a senior strategist who's spent 15+ years partnering with global enterprise organizations through complex technology transformations and integrated marketing programs. That means faster decisions, sharper messaging, and a partner who understands your business, not just your brand guidelines.
Strategy first, always
We don't start with tactics. We start with your business goals, your audiences, and the gaps between where you are and where you need to be. Every engagement begins with a strategic assessment before a single word is written.
Built to integrate
We work alongside your existing teams, not around them. OCM partners, systems integrators, internal comms, HR, IT, and marketing. We plug in where you need us and make the people around us better.
Clarity over complexity
Complex organizations deserve clear communications. We translate strategy into language people actually care about and act on, from C-suite narratives to frontline "what's changing for me" guides.
QUESTIONS WE HEAR MOST
Before you reach out
What's the difference between change management and change communications?
Change management is the full discipline of moving an organization from its current state to a future state, including readiness assessments, training, stakeholder analysis, and adoption planning. Change communications is the strategic messaging layer within that process: making sure every impacted employee understands what's changing, why it matters, and what they need to do differently. We focus on the communications side, partnering with the teams who own the broader change management strategy.
Do you replace our OCM team or work alongside them?
We work alongside them. Your Organizational Change Management (OCM) function or implementation partner owns the change strategy, impact assessments, and readiness planning. We translate that strategy into communications your workforce actually understands: role-specific messaging, executive talking points, multi-channel campaigns, and go-live content. Think of us as the communications arm of your change program, not a replacement for the program itself.
What types of organizations do you work with?
On the internal communications side, we typically partner with mid-market and enterprise organizations navigating large-scale technology transformations, including ERP, HCM, CRM implementations and more. On the marketing and PR side, we work with B2B and B2C brands and non-profits that need an integrated communications partner to drive brand awareness, media coverage, and lead generation. Based in Minneapolis, our work spans nationally and internationally.