OUR SERVICES
The right message changes everything.
Whether you're guiding 10,000 employees through a technology transformation or building a brand that earns attention in a crowded market, the outcome depends on how well you communicate. That's where we come in.
Confluent Strategic Communications is a Minneapolis-based firm specializing in change communications for enterprise technology transformations and strategic marketing and PR for B2B brands, B2C brands, and non-profits.
MARKETING AND PR
Be the brand people call first.
Awareness without credibility doesn't convert. We build earned-first programs that start with what makes your brand trustworthy: media coverage, thought leadership, real stories. Then we amplify it through social, content, and influencer channels. The result is a brand your audience already trusts before they ever fill out a form. For B2B companies and nonprofits ready to own their space, led from Minneapolis with national reach.
Media relations
Internal Communications
RELATED INSIGHTS
INTERNAL COMMUNICATIONS
Your people are the strategy. We make sure they know it.
Technology transformations succeed or stall based on one thing: whether your workforce understands what's changing and what to do about it. Whether you're rolling out a new ERP, HCM, or CRM platform, we partner with your change management and technology teams to turn complex program milestones into communications people actually read, trust, and act on. And when the transformation is complete, we help you keep your people connected, informed, and engaged for the long run.
Change communications
Executive enablement
Employee engagement
Employee Value Proposition (EVP)
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Thought leadership
LinkedIn strategy
Influencer programs
Go-to-market strategy
RELATED INSIGHTS
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BY THE NUMBERS
The impact of getting communications right
10,000+
Employees reached across a single global technology transformation
204k+
Earned media views generated for a B2B market entry campaign
50%
Timeline compressed after replacing a Big Four implementation partner's comms team
100%
Referral or repeat rate. Every client has come back or sent someone our way.
HOW WE WORK
What makes this different
We're not a big agency with layers of account managers between you and the work. You work directly with Katie Hickman, a senior strategist who's spent 15+ years partnering with global enterprise organizations through complex technology transformations and integrated marketing programs. That means faster decisions, sharper messaging, and a partner who understands your business, not just your brand guidelines.
Strategy first, always
We don't start with tactics. We start with your business goals, your audiences, and the gaps between where you are and where you need to be. Every engagement begins with a strategic assessment before a single word is written.
Built to integrate
We work alongside your existing teams, not around them. OCM partners, systems integrators, internal comms, HR, IT, and marketing. We plug in where you need us and make the people around us better.
Clarity over complexity
Complex organizations deserve clear communications. We translate strategy into language people actually care about and act on, from C-suite narratives to frontline "what's changing for me" guides.
QUESTIONS WE HEAR MOST
Before you reach out
What kind of strategic communications work do you support?
We support strategic communications needs across internal communications, employee communications, enterprise transformation, change communications, public relations, media relations, executive communications, and brand reputation.
The common thread is not the channel or label. It is the business need: helping the right audience understand what matters, why it matters, and what to do next.
How do you know what communications strategy we need?
We start by understanding the business goal, the audience, the moment, and the gap. Sometimes the need is clearer internal alignment. Sometimes it is change adoption, leader communications, employee engagement, stakeholder trust, media visibility, or a stronger corporate narrative.
From there, we identify what people need to understand, believe, feel, or do, then build the communications strategy, messaging, channels, and content to support that outcome.
Do you replace our internal communications team or work alongside them?
We can do either, depending on what the work requires. Some clients bring us in as a strategic communications partner to extend an existing internal communications, corporate communications, marketing, HR, or OCM team. Others need us to build the communications approach from the ground up when there is no dedicated resource in place.
In both cases, we integrate quickly, clarify what needs to be communicated, and create the strategy, messaging, tools, and content to move the work forward.
When should we bring in a strategic communications partner?
The earlier the better, especially when the work involves organizational change, enterprise transformation, employee engagement, public relations, or high-stakes stakeholder communications. Communications is most effective when it helps shape the strategy from the beginning, not when it is added at the end as an announcement or rollout plan.
That said, we are often brought in when the work is already underway and the communications need has become clear. In multiple engagements, we have stepped into complex enterprise programs already supported by Big Four consulting firms, including three instances where we fully replaced multi-person Big Four internal communications teams.
If the message is unclear, audiences are confused, leaders are misaligned, employees are overwhelmed, or the organization is not seeing the response it needs, that is usually the right time to bring in strategic communications support.