Your buyers are searching for solutions right now. The question is whether they find you or your competitor. Earned media builds the credibility and peer validation that owned channels can't manufacture. But it's not about chasing big press. It's about knowing which outlets your buyers trust and bringing the right message to life in the right place.

We asked three former journalists, turned communication professionals, to share secrets on what made pitches stand out.

We look at lessons marketers can learn from previous recessions and what you need to consider when evaluating your communication strategy.