Reaching frontline employees during a major transformation takes more than emails, intranet pages and training. Featured in Ragan in October 2026, Katie Hickman shares lessons from a global technology transformation impacting 8,000 colleagues across 40 countries, including how to time communications, build trusted change champion networks and measure business readiness beyond engagement metrics.

AI adoption is not the same as AI transformation. While most organizations are experimenting with AI, far fewer are scaling it into meaningful business value. The difference is enablement: helping people understand where AI fits, how to use it responsibly, and how it improves real work. AI success is not just a technology strategy. It is an organizational change strategy.

Most organizations have a crisis communications plan. Ask where it lives and you'll usually get one of two answers: a shared drive folder no one opens, or a binder on a shelf in the communications director's office.